Meet me at the Coke Sign.
Print/Practical Design
2025
I helped bring “meet at the Coke sign” stories back to the streets of Kings Cross. Each was hand-written, scanned, and typeset with care, considering how the lettering would interact with different surfaces; from neon lights in the old Bayz restaurant to the felt of a pool table in the Cross hotel. With care and detail taken to ensure the stories felt truly embedded in their surroundings. The campaign went on to win a silver Cannes award for the Outdoor Category.